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Insights University 2014

The Growth Agenda
Wednesday, 22 October 2014


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Johann Ponnampalam

The Gain agenda of Growth.

Johann Ponnampalam
Principal Consultant, Forethought.


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Johann Ponnampalam, the Forethought business leader on Gain (acquisition), explores consumer behaviour and brand choice via the Consumption Drivers Principle.

The Consumption Drivers Principle contends that brands and communications activation must be built on verifiable drivers of choice with success measured in market-share growth.




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Insights Innovation eXchange Asia Pacific 2014.

5 December 2014


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Ken Roberts, CEO at Forethought presenting at the global conference series, IIeX part of the Insight Innovation platform, brought to you by GreenBook.









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Tara Ness

The Retain agenda of Growth.

Tara Ness, Principal Consultant at Forethought.


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Tara Ness, the Forethought leader on Retain (retention), exploring what to and what not to focus on to impact customer retention, inform resource allocation and monitor competitive performance.


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