Forethought is a multi-award winning strategic marketing consultancy that specialises in brand, acquisition and retention research. Forethought partners with organisations to develop and monitor commercially effective market strategies.

Forethought specialises in:

  • Brand management and brand tracking linked to growth in market share;
  • Identifying levers for driving acquisition;
  • Customer retention, in particular identifying the drivers of defection;
  • Operational performance and drivers of satisfaction;
  • Advocacy and drivers of positive word of mouth;
  • Identifying cognitive, emotional and unconscious behaviours; and
  • Predicting changes in market share estimates through Prophecy®