Forethought is an award-winning strategic marketing consultancy underpinned by a significant marketing research focus. Forethought specialises in acquisition, retention, brand and communications research, and partners with organisations to develop and monitor commercially effective market strategies.

Forethought specialises in:

  • Acquisition & retention research in services markets
  • Advocacy & drivers of positive word of mouth
  • Identifying levers for driving aquisition
  • Customer retention, in particular identifying drivers of defection
  • Brand management & brand tracking linked to growth in market share
  • Operational performance & drivers of satisfaction
  • Identifying cognitive, emotional & unconscious behaviours
  • Predicting changes in market share estimates through Propecy

AMSRS Award
Forethought. A division of Roberts Research Group Pty Ltd.