Prophecy^® Experiences^™

A quantitatively rigorous retention focused research solution...
Read More

Some of the Forethought Team

Forethought in New York, USA

2012 Winner AMSRS Innovation in Methodology Award for Prophecy Feelings^®

Brand, Communications and Purchase Behaviour

Revealing the vital currents of consumer sentiment that power purchase intent...
Read More

Prophecy Feelings^®

Quantitatively measure the emotions...

Read More

Forethought Career Journey

10 reasons why Forethought is the ideal workplace for high performing individuals.
Read More

Prophecy Thoughts^®

Revealing the relative importance of consumers’ rational drivers of purchase intent.
Read More

Emotion In Marketing: What Do We Really Know?

The Festival of Asian Marketing Effectiveness.

The Festival of Asian Marketing Effectiveness.
8-9 May 2013 | Shanghai.

DDB Asia Pacific presents, Emotion In Marketing: What Do We Really Know? A panel discussion with experts from advertising, academia and research addressing our understanding of the ongoing 'emotion in marketing' debate and demonstrates the commercial processes needed to solve clients' business problems.

Prophecy Thoughts & Feelings^®

Brand, Communications and Purchase Behaviour.

Together, Prophecy Thoughts & Feelings^® reveal the vital currents of consumer sentiment that power purchase intent, grow market share and contribute to profitability.

Forethought Research winner in the 2013 David Ogilvy Awards

The Advertising Research Foundation has announced that Forethought Research are the gold winner in the International category of the prestigious ARF David Ogilvy Awards for Excellence in Advertising Research.

Prophecy® Experiences™