MeasuringImplicitEmotionr SocialEcho2Banner ConsumptionDriversPrinciple UnderstandingtheCustomerExperienceWhitepaper BigDataPandemic DavidOgilvyAward WeKeepLeading ForethoughtGlobalResearch

Measuring the Implicit Emotions.

Quantify your consumers’ emotions implicitly...
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Social Echo. PT.2

Exploring the linkage between content which is scientifically shown to drive consumption behaviour...
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The Consumption Drivers Principle.


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Understanding the Customer Experience.

Identifying the customer corridor of touch-points and tracking drivers of experience with inferred importance....
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Big Data Pandemic

Perhaps it is not about big data vs. small data but rather, a combination to produce synergistic insight.
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Gold Winner of the 2013 David Ogilvy award.


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Global Acknowledgment & Methodological rigor


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Global Research Excellence.

Innovative brand, acquisition and retention research....
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Exploring Customer Experience Measurement.

Forethought Research has 20 years of experience...


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Forethought Research has 20 years of experience in defining and measuring Customer Experience, pioneering the concept of modelling customer satisfaction data to business outcomes and in 1997 authored the question that went on to become the Net Promoter Score.


Tara Melky, Principal Consultant at Forethought shares key insights on designing and delivering Customer Experience studies. To watch this video please click here.


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A revolution in ad testing.

Ken Roberts, Admap, July/August 2013.



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Admap, the preeminent WARC publication in global innovation and best practice in the advertising industry has invited Ken Roberts, CEO of Forethought Research to share his ideas on advertising testing.


This article ‘A revolution in ad testing’ proposes, the creative idea and subsequent marketing measurement should have as its genesis the buyers’ rational (explicit) and emotive (implicit) drivers of the desired business outcome, gaining market share.


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Emotions in Communications.

The next leap forward.




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Identify the relative importance of the discrete emotions driving consumption behaviour at a category, brand and communications level...


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