Together, Prophecy® Thoughts & Feelings® reveal the vital currents of consumer sentiment that power purchase intent, grow market share and contribute to profitability.

This unique methodology was developed by the Marketing Science team at Forethought in conjunction with leading academics and practitioners. As the first of its kind in Australia, Forethought has moved quickly to patent the Prophecy® methodology, and in doing so has become the first marketing research firm in Australia to patent a research methodology.

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