Marketing Advisory, Strategy and Analytics
In The Last 8 Weeks: A Review of USA Consumer Perceptions of Normality amidst the COVID-19 Pandemic
EXECUTIVE SUMMARY
For things to change….
- First must come the economic seeds of recovery. Only then will Americans’ journey to normality begin in earnest.
- Americans’ expected road to recovery keeps getting more distant – normality in 2020 now appears just a forlorn hope.
- Is the greatest danger of a continuing pandemic, Americans’ optimism bias?
- Brands, it is time to stop the shallow “there for you” tactics and rollout your dual crises strategy for the next 12 months.
