Forethought Promotes Sacha Cody, PhD to General Manager, Client Success

Posted 07 Jul 2022

Forethought congratulates Sacha Cody, PhD following his promotion to GM Client Success, following a hugely successful period as Senior Director, with a focus on leading and developing the marketing advisory, strategy and analytics firm’s burgeoning expansion across APAC.

“Sacha is one of the most trusted and relied upon marketing strategy leaders that we have at Forethought, with significant expertise across brand, communications and CX” says Darren Stein, Forethought Global CEO.

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Forethought GM Client Success Sacha Cody, PhD (left) with Forethought Global CEO Darren Stein

He continued: “Not only does Sacha have extensive experience helping senior executives make strategic and profitable decisions across their brand, communications and CX offerings, he has worked in senior roles across APAC including in China and Hong Kong. Sacha is the perfect choice to lead our Asia-Pacific expansion and has already gained the plaudits of several of our key clients in the region”.

In his spare time, Sacha is an accomplished academic and author on consumer behaviour – with a particular focus on China Studies. He has published several books on contemporary Chinese consumerism and holds a PhD on the subject.

Sacha will also continue to provide high-level strategic guidance to key clients, driving success for the firm’s existing clientele

While leading the Forethought APAC expansion, Sacha will also continue to provide high-level strategic guidance to key clients, driving success for the firm’s existing clientele.

Sacha commented: “I’m excited to be given this opportunity to partner with our strategic clients to unlock growth, by leveraging Forethought's set of capabilities across brand, communications and CX”.

“I’m very confident I can lead and develop our Asia-Pacific business and continue to help senior executives across the region make effective marketing and strategy decisions”.


Forethought is a leading customer and marketing analytics and strategy advisory firm.

Forethought, with the largest commercial marketing science team in Australia, partners 80 clients in Australia to drive customer and market share growth via providing the evidence and CMO advisory support focused on customer acquisition and retention strategy and market share growth. In North America, Forethought partners with the fastest growing airline, JetBlue as well as several category leading brands.