Marketing Advisory, Strategy and Analytics firm Forethought congratulates Sheona Bello following her promotion to Associate Vice President of the US business, from her former role as Senior Consultant. “Sheona is a leading and trusted voice to our US-based clients, with significant marketing and strategy expertise across brand, communications and CX” says Tim O’Brien, Senior Vice President (USA).

“Forethought USA clients rely on Sheona’s experience and consumer and marketing research insight to drive positive outcomes. She is an outstanding advisor and the perfect choice for this role”.

Sheona has performed various roles since joining the Marketing Advisory, Strategy and Analytics firm across both business analytics and consulting, becoming a standout performer during her time spent at both Forethought Australia and in the US.

Sheona commented “I’m excited to step into this Associate Vice President role, working with a high-performing team at Forethought and our great US clients”.

“I’m looking forward to continuing to partner with our clients on driving successful brand, communications and CX outcomes across a number of key sectors.”

Tim continued: “This appointment is a really positive outcome for Sheona and our clients, but also for the growth of our US business. The Forethought team congratulate Sheona and look forward to her continued success.”

ABOUT FORETHOUGHT

Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization. Our team partner with leading brands in North America and the Asia Pacific region from offices in New York and Melbourne, Australia. Forethought works with organizations in the B2B and B2C space, including Telecommunications, Aviation, Logistics, Banking, Insurance, Wealth, Retail, Allied Health, Pharmaceutical, Education, Property, Digital, Law, Professional Services and Consumer Goods.

Forethought: 400 Madison Avenue, Level 5, New York, NY, 10017