CX AWARDS SHORTLIST ANNOUNCED: Forethought & Our Clients Shortlisted For 3 Awards

Posted 25 Aug 2021
CXA21 CX Partner Forethought

In exciting news for both Forethought and our clients, we were last week recognised for our extensive work in the Customer Experience (CX) arena - being shortlisted for three awards across two categories by an esteemed judging panel of CX leaders.

Forethought was shortlisted for:

  • Best CX Partner (Technology or Advisory) alongside our partner Aussie Home Loans
  • Best Use of Customer Data and Insights to Improve CX via our partner Aussie Home Loans
  • Best Use of Customer Data and Insights to Improve CX via our partner Optus Wholesale & Satellite

All of Forethought’s CX advisory frameworks are focused on driving the very best outcomes for both our clients and their customers.

Melissa Yow, General Manager, Customer Experience Advisory said: 'I'm thrilled for both our clients and our hard-working team. Being acknowledged for such a prestigious series of awards, by a judging panel of our peers is a huge achievement'.

Back for their fourth year, The CX Awards are the ultimate accolade in CX to benchmark and recognise CX excellence and innovation in the ANZ region. Judged by an esteemed panel of your CX peers, and utilising a rigorous and transparent judging process, The CX Awards go one step further in helping to differentiate the very best leaders, teams, strategies and innovations.

These nominations follow Forethought claiming the internationally renowned ARF David Ogilvy awards for Advertising Research presented in New York in October 2020.

We’d like to thank our client partners for their unwavering support and congratulate them for their commitment to improving their CX programs – a huge contributor to this well-received recognition.

To view the full shortlist, click here

If you’re exploring a CX challenge in your business and would like to chat about our suite of solutions, contact:

Melissa Yow, General Manager, Customer Experience Advisory - (03) 9614 3000


Forethought is a leading customer and marketing analytics and strategy advisory firm.

Forethought, with the largest marketing science team in Australia, partners 80 clients in Australia to drive customer and market share growth via providing the evidence and CMO advisory support focused on customer acquisition and retention strategy and market share growth. In North America, Forethought partners with the fastest growing airline, JetBlue as well as several category leading brands.