Australian Normality Index – Week 5

Our sense of Normality is inching up slowly week on week

Aus Normality Index – Week 5

Posted 29 Apr 2020
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Australians are inching back to feeling normal, but across age segments COVID-19 is being experienced differently… and those results might surprise you. Our older Aussies are taking it in their stride, and our younger adults are feeling anxious and distrusting. Marketers cannot take a one size fits all approach. Marketers need to carefully observe the different segments behaviours and respond in relevant ways.

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Access the Nomality Index data below

Download Data