Australian Normality Index – Week 5
Our sense of Normality is inching up slowly week on week
Australians are inching back to feeling normal, but across age segments COVID-19 is being experienced differently… and those results might surprise you. Our older Aussies are taking it in their stride, and our younger adults are feeling anxious and distrusting. Marketers cannot take a one size fits all approach. Marketers need to carefully observe the different segments behaviours and respond in relevant ways.
Access the Nomality Index data below