Featured News: Share of Search – Help or Hinderance?

CMOs - let's get real - is Share of Brand Search really just Share of 'BS'?

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Forethought has developed unique-in-the-world IP that models and quantifies the rational and emotional drivers of consumer choice, forecasting changes in market share with high degrees of predictive validity, enabling brand owners to narrowly focus creative and operational performance on positively changing market outcomes.

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