Emotions in Communications: The Next Leap Forward.

Posted 23 May 2014

The Forethought Research, globally lauded Prophecy FeelingsĀ® methodology identifies the relative importance of the discrete emotions driving consumption behaviour at a category, brand and communications level.

Forethought alone can implicitly measure discrete emotions linked to consumption behaviour. Informing and tracking brand and communications performance.

Watch the Video.

Ken Roberts
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