Social Echo Influencing Consumption Behaviour Via Earned Media Part 2

Social Echo Influencing Consumption Behaviour via Earned Media Part 2

Posted 14 Nov 2013

In part 2 of this paper, Social Echo: Influencing Consumption Behaviour via Earned Media [Part 2], I explore the linkage between the content which is scientifically shown to drive consumption behaviour and the creative idea or content chosen for seeding conversations which is too often non-existent.