Social Echo Influencing Consumption Behaviour Via Earned Media Part 2

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Creative Efficacy

Social Echo Influencing Consumption Behaviour via Earned Media Part 2

Name: Forethought
Address: Australia
Price range: $

Posted 14 Nov 2013

In part 2 of this paper, Social Echo: Influencing Consumption Behaviour via Earned Media [Part 2], I explore the linkage between the content which is scientifically shown to drive consumption behaviour and the creative idea or content chosen for seeding conversations which is too often non-existent.

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