Marketing Advisory, Strategy and Analytics
The U.S. Normality Index – 6 Months On
The U.S. Normality Index Normality has reached it’s highest point since tracking commenced, now at 72%. However, the imminent election is evidently having the greatest influence over Americans’ perceptions of normality, with Confidence in the U.S. Government emerging as the top driver of normality.
It begs the question, will the resolution of the 2020 Presidential election inspire confidence and unite Americans in the recovery pathway forward, or further divide the return to normality?
Analytics, Customer Experience, Brand Strategy, Creative Efficacy