Marketing Advisory, Strategy and Analytics
Our thinking
We're committed to sharing our insights and thoughts on marketing science. Here you can read our experts cover topics including brand and communications strategy, customer experience design, and marketing and decision-science methods.
Can’t keep my eyes off you: ATTENTION! Part 3
Ken Roberts
Ken Roberts is Executive Chairman and founder of Forethought.
Can’t keep my eyes off you: ATTENTION! Part 2
Ken Roberts
Ken Roberts is Executive Chairman and founder of Forethought.
Can't Keep My Eyes off of You - Part 1
Ken Roberts
Ken Roberts is Executive Chairman and founder of Forethought.
Famous and Distinctive for What?
Analytics, Customer Experience, Engagement, Offer Optimisation
What Really Motivates Consumer Behaviour?
Ken Roberts
Ken Roberts is Executive Chairman and founder of Forethought.
Analytics, B2B, Customer Experience, Engagement, Offer Optimisation, Brand Strategy, Creative Efficacy, Media
What’s Wrong With Your Brand Tracker
Ken Roberts
Ken Roberts is Executive Chairman and founder of Forethought.
Analytics, B2B, Customer Experience, Engagement, Offer Optimisation, Brand Strategy, Creative Efficacy, Media
The Gen AI Drizzle Becomes Torrential
Ken Roberts
Ken Roberts is Executive Chairman and founder of Forethought.