Is Your Brand Equity Metric Just Brand Babble?

Is Your Brand Equity Metric Just Brand Babble?

Posted 08 Feb 2013

The Forethought philosophy is that Brand = Market Share and as such, Professional Marketing magazine asked Ken Roberts to share his thoughts on the ‘brand equity’ metric and its implications for marketers seeking to grow market share.

Rather than handing over the keys to the door, Ken argues that marketers should tell ‘brand equity’ to get packing.