AFR – How Google And Facebook’s Trillion-Dollar Duopoly Strangles The Internet

Brand Strategy

AFR – How Google and Facebook’s trillion-dollar duopoly strangles the internet

Posted 11 Apr 2017

Forethought recently researched the effect of Context – ad placement – on intention to purchase. When a brand advertising is nested against negative content consumer’s intention plummets. The Australian Financial Review considered this research to help understand Brand Safety and the loss of advertising revenue recently suffered by Google and Facebook