Big 4 Professional Services: Taking the Lead in Consulting

In a market characterised by sameness, our client – a leading Big 4 professional services firm –achieved double-digit revenue growth for four consecutive years and earned clear market share leadership based on Forethought evidence and marketing advisory services.

Our client, one of the Big 4 professional services consulting firms, wanted to capitalise on recent acquisitions, clarify investment priorities and stand its brand apart from the sameness of it’s competition.

To understand the competitive performance of the Big 4 brands and identify future market needs, we conducted in-depth executive interviews with business and industry leaders across public and private sectors – our client’s clients and prospects.

We identified the markets’ drivers of firm choice, which we used in a program with our client’s executive team to stress test their strategy, align the team on what was driving choice of professional services consulting firm, and collaboratively design new impact initiatives to better respond to the market. The final step was using the evidence framework to support our client in prioritising (and deprioritising) initiatives and investment.

Four years of double-digit revenue growth and clear market share leadership position attained in consulting, underpinned by:

• Clear investment strategy based on market behaviours and needs
  
• Alignment of the leadership team on what mattered most to market, therefore what should matter most to them
  
• Capability alignment with complex market issues
  
• Clear brand and offer differentiation
  
• Strengthened consideration in key market battlegrounds
  
• Deepened engagement with existing clients