The intersection of technology, media and telecommunications is one the fastest growing industries of the last decade, and one which will continue to shape everyday lives into the 2020s, and Forethought’s Technology & Media team can provide the advanced analytics and insights you need to gain an advantage.

Understanding consumer needs is critical to meeting modern day expectations in an interconnected, digital world.

Case Study: Uncovering ‘black swan’ information in commercial contract renegotiation

Forethought assisted in identifying the areas of focus and key pieces of information useful for contract re-negotiation and increased spend for major customer accounts for our client. In doing so, this information was used to inform the implementation of major automation initiatives and to assist in recontract negotiation.

Through qualitative in-depth interviews comprising quantitative components, Forethought identified how to maintain and grow customer spend by understanding the critical needs of each decision maker for these major accounts.

Once this was understood through research, we engaged the leadership group in a Solutions Design Program to identify how to best deliver to these core customer needs both at an account and individual level. We assisted our client over a number of years to re-negotiate and grow major, multi-year customer contracts.

The improvement in experience and effectiveness of the account-client relationship was observed via:

Customer retention and re-signing for at least four major accounts.
In market uplifts in commercial spend and share of wallet for these accounts.
For two successive years, increases in customer experience satisfaction metrics. This was both at the overall level and for the critical drivers identified relevant to automation initiatives.
Differences in drivers of account and customer level results and modelling, explaining how priority areas changed over time.

Case studies

We’ve partnered with organisations across private, public, and government sectors to achieve outcomes that matter for over 26 years.

Big 4 Professional Services: Taking the Lead in Consulting

B2B

Implementing a brand refresh strategy for a telecommunications challenger brand

Brand Strategy

Optimising marketing communications by understanding drivers of airline choice

Brand Strategy