Showing 81-90 of 212 results:

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  Return to Normality? A Pulse on USA Consumer Normality

  Amongst the great preoccupation with how challenging things presently are, Forethought has launched a predictive indicator of when we might expect to see the green shoots of normality emerge. We are calling it the Normality Index. Forethought understands that our partners will want to re-establish normal patterns of business at the optimum time. By keeping an ongoing, quick to measure pulse on consumer sentiment, the Normality Index can inform brands when the American population will be most receptive to “normal” communications, informing strategy in the midst, and post-Coronavirus (COVID-19)...

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  USA Normality Index: Americans are noticing the CV-19 progression with increasing concern.

  The gravity of the Covid-19 crisis, has further intensified for Americans last week, and people’s sense of normality has further declined. With an increasing number of Americans now knowing someone diagnosed with the virus, their focus has shifted from the state of the economy to provide them with a sense of normality, to reflecting on the necessary restrictions on day to day to life and how this is impacting them. Understandably people’s sense of fear has increased; and the question is will this drive compliance with the civic duties required to self isolate and play a role in slowing the progression of the virus. Read on to observe the results of Week 2 of the USA Normality Index.

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  Aus Normality Index – Week 1

  Week 1 Fielded 26 – 29 March 2020 AUSTRALIAN NORMALITY INDEX: Whilst we are starting to see the Australian rate of CV-19 infection flattening, we are most noticing the loss of freedom to move about normally in public and make future plans. These two behaviours represent 47% of what makes Australians feel normal. And right now, these two elements of our day to day life are feeling extraordinarily abnormal.

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  Return To Normality? A Pulse on USA Consumer Normality Week 3

  Americans’ expectations of when life will return to normal has blown out in the past week, up from 21% last week to 26%, which is a 24% increase in the number of people now expecting the current crisis challenged lifestyle to continue for at least 6 months.

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  Aus Normality Index – Week 2

  Week 2 Fielded 2 – 5 April 2020 Australians have responded to the CV-19 crisis with gritty realism based on how they are rating how normal life is right now, scoring life at 35% compared to same time last year. Comparing this to our partner poll, USA Normality Index which shows Americans are more optimistically rating life at 49% normality.

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  Return To Normality? A Pulse on USA Consumer Normality Week 4

  America: Home of the (too) Brave? Americans’ sense of normality reached its lowest point this week at 46%. That is 13% lower than four weeks ago, 54% lower compared to this time last year.

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  Aus Normality Index – Week 3

  Week 3 Fielded 10th – 13th April 2020​ 75% of Australian’s cant see life returning to normal for at least 6 months, and within that group there has been a 36% increase in the number of people who don’t believe life will ever return to a pre-coronavirus normality. For this 15% of Australian’s they believe there will be a new, as yet unimagined, normal.

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  Return To Normality? A Pulse on USA Consumer Normality Week 5

  BATON CHANGE: CONCERNS ABOUT HEALTH MOVE TO ECONOMY There has been two important changes for Americans this week with...

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  Aus Normality Index – Week 4

  Fielded 16 – 20th April 75% of Australians believe it will take 6 months or longer to return to normal. They are re-evaluating their priorities and what will play a role in the lives post crisis. Some brands’ response has been pitch-perfect. Others have been tone deaf and we are seeing the difference in the Australian Normality Index.

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  Return To Normality? A Pulse on USA Consumer Normality Week 6

  Perceptions of normality have nearly entirely rebounded back to where they were 6 weeks ago, currently at 52%. Without any real medical or economic justification, Americans have signalled a loss of patience with the dual crises and commenced to muscle their way back to normality.