Marketing Advisory, Strategy and Analytics
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This week we are sharing with you our synthesis and observations from the first 10 weeks of Australians responses and reactions to the COVID-19 situation. The report is Life After Lockdown: Lessons for Consumer Strategy.
Key Observations From Week 11 - Emotions Are Stabilising - Pink Recession - The Silver Lining Cohort
A 12 week review of the USA Normality Index.
We have now come to the end of our initial 12 weekly program of continuous tracking. This longitudinal study has provided us with a wealth of systematic data and insights on the core dynamic between how we have been feeling, thinking and behaving in response to the COVID-19 crisis.
According to John Hopkins University as at June 29, 2020, the United Kingdom has the world’s highest COVID-19 mortality rate...
Marketing science should be a key driver in decision making. Russel Howcroft, former Chief Creative Officer at PWC speaks to Executive Chairman and Founder of Forethought Ken Roberts on the importance of having a quantitative understanding of your consumer behaviour and science-based blueprint for creativity that will drive effective advertising and communications.
Americans aged 50+ are being left behind in the march towards normal This month, the USA Normality Index has declined to 61%. Drilling down into this decline, our data shows that it is the Americans in the 50+ age group who are struggling with their return to normality.
As political advertising ramps up in the lead to the November election, it is time for brands that are committed to effective advertising, to rethink their media strategy.
Is it surprising that Aussies are now feeling less normal than we did a month ago? Victoria’s spike in the tail in the past 10 days has certainly had a distinct impact on Victorian’s sense of normality and looks to have had a dampening effect on the rest of the country.
Some advertising executives have recently become interested in the academic literature. These advertising scholars have been citing studies that have found that advertising during a recession is potentially good for business...