Showing 11-20 of 49 results:

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  Analytics, Customer Experience, Brand Strategy

  Aus Normality Index – Week 8

  We’re Feeling Half Normal, But… Young Aussies Are Anxious, And Starting To Look Disloyal To Brands And Services

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  Analytics, Offer Optimisation, Brand Strategy, Creative Efficacy

  Aus Normality Index – Week 9

  This week the Normality Index provides a story of steady improvement in the drivers of our normality. Week 9 saw the Normality Index at 59% up from 52% last week. Our most important driver of normality, confidence in the economy, remains low but is up by 13% from last week. And Australians are increasingly feeling comfortable socialising and moving about in public which are both up by 20% this week to 64% and 60%, both important drivers of our sense of normality.

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  Analytics, Customer Experience

  Life After Lockdown: Lessons for Consumer Strategy

  This week we are sharing with you our synthesis and observations from the first 10 weeks of Australians responses and reactions to the COVID-19 situation. The report is Life After Lockdown: Lessons for Consumer Strategy.

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  Analytics, Customer Experience

  Aus Normality Index – Week 11

  Key Observations From Week 11 - Emotions Are Stabilising - Pink Recession - The Silver Lining Cohort

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  Analytics, Customer Experience

  The Quarter Of Covid-19

  A 12 week review of the USA Normality Index.

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  Analytics

  Aus Normality Index – Week 12

  We have now come to the end of our initial 12 weekly program of continuous tracking. This longitudinal study has provided us with a wealth of systematic data and insights on the core dynamic between how we have been feeling, thinking and behaving in response to the COVID-19 crisis.

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  Analytics

  The Darkest Hour for Behavioural Science?

  According to John Hopkins University as at June 29, 2020, the United Kingdom has the world’s highest COVID-19 mortality rate...

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  Analytics, Brand Strategy, Creative Efficacy

  2020 Election: Time for Advertising Strategy Rethink

  As political advertising ramps up in the lead to the November election, it is time for brands that are committed to effective advertising, to rethink their media strategy.

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  Analytics, Customer Experience, Brand Strategy, Creative Efficacy

  The U.S. Normality Index – 6 Months On

  The U.S. Normality Index Normality has reached it’s highest point since tracking commenced, now at 72%. However, the imminent election is evidently having the greatest influence over Americans’ perceptions of normality, with Confidence in the U.S. Government emerging as the top driver of normality.

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  Analytics, Customer Experience, Brand Strategy, Creative Efficacy

  A Very Covid Christmas

  Forethought has been tracking the mind and mood of Australians as we navigate the challenges of the Covid-19 crisis. Our aim has been to support our clients to rethink and reframe their offer to meet the changing needs of consumers as we all deal with the stressors and opportunities that this most unusual moment in time has created. This is the Normality Index, which has now been fielded since 27 March 2020 compiling responses from over 14,000 Australians on what is important to them now, how they are feeling and how this impacts on behaviour.