Marketing Advisory, Strategy and Analytics
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Marketing Advisory, Strategy and Analytics firm Forethought congratulates Rebekah Antonucci following her promotion to Director, Education.
Marketing Advisory, Strategy and Analytics firm Forethought congratulates Sheona Bello following her promotion to Associate Vice President of the US business, from her former role as Senior Consultant.
Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.
Discover the impact of sensationalized attention, objectively measured negative brand attribution, and regulatory response on social license at our website.
Discover the evolving societal expectations of organizations and how they conduct themselves. How can breaching trust lead to loss of goodwill and brand damage?
Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.
Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile markets.
In the previous article 'What to do when a “breach of trust” unleashes an unruly mob', it was argued that unless there has been malfeasance, the CEO should not apologise for a breach of trust. When it comes to a public apology, the CEO is personally worse off often facing permanent reputational damage and the organisation fares no better than had no apology been made.