Showing 11-20 of 57 results:

• 

  Analytics, Customer Experience, Brand Strategy, Creative Efficacy

  #Foretoons

  Snippets from Forethought on contemporary topics in marketing research. #Foretoons is a collaboration between Forethought and Either Either (creative agency) providing a satirical commentary on marketing research themes. Click on a Foretoon to comment or share.

• 

  Customer Experience, Brand Strategy

  Lesson 2: North Star

  Your brand’s North Star is the intersection between the brand promise and the customer experience.

• 

  Customer Experience, Creative Efficacy

  Lesson 6: What, Not Where

  Optimise what you say and then worry about where you say it

• 

  Customer Experience

  Lesson 9: Rationing Centricity

  You have too many initiatives – consider rationing centricity

• 

  Customer Experience

  Lesson 10: Science in CEX

  Human-centred design is not a substitute for rigour

• 

  Analytics, Customer Experience, Brand Strategy

  Aus Normality Index – Week 8

  We’re Feeling Half Normal, But… Young Aussies Are Anxious, And Starting To Look Disloyal To Brands And Services

• 

  Analytics, Customer Experience

  Life After Lockdown: Lessons for Consumer Strategy

  This week we are sharing with you our synthesis and observations from the first 10 weeks of Australians responses and reactions to the COVID-19 situation. The report is Life After Lockdown: Lessons for Consumer Strategy.

• 

  Analytics, Customer Experience

  Aus Normality Index – Week 11

  Key Observations From Week 11 - Emotions Are Stabilising - Pink Recession - The Silver Lining Cohort

• 

  Analytics, Customer Experience

  The Quarter Of Covid-19

  A 12 week review of the USA Normality Index.

• 

  Analytics, Customer Experience, Brand Strategy, Creative Efficacy

  The U.S. Normality Index – 6 Months On

  The U.S. Normality Index Normality has reached it’s highest point since tracking commenced, now at 72%. However, the imminent election is evidently having the greatest influence over Americans’ perceptions of normality, with Confidence in the U.S. Government emerging as the top driver of normality.