Marketing Advisory, Strategy and Analytics
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Snippets from Forethought on contemporary topics in marketing research. #Foretoons is a collaboration between Forethought and Either Either (creative agency) providing a satirical commentary on marketing research themes. Click on a Foretoon to comment or share.
Your brand’s North Star is the intersection between the brand promise and the customer experience.
Optimise what you say and then worry about where you say it
You have too many initiatives – consider rationing centricity
Human-centred design is not a substitute for rigour
We’re Feeling Half Normal, But… Young Aussies Are Anxious, And Starting To Look Disloyal To Brands And Services
This week we are sharing with you our synthesis and observations from the first 10 weeks of Australians responses and reactions to the COVID-19 situation. The report is Life After Lockdown: Lessons for Consumer Strategy.
Key Observations From Week 11 - Emotions Are Stabilising - Pink Recession - The Silver Lining Cohort
A 12 week review of the USA Normality Index.
The U.S. Normality Index Normality has reached it’s highest point since tracking commenced, now at 72%. However, the imminent election is evidently having the greatest influence over Americans’ perceptions of normality, with Confidence in the U.S. Government emerging as the top driver of normality.