Evidence and frameworks that identify opportunity and optimise offer
Unlocking growth from your current and/or new business offer (product, service and solutions) is achieved by responding to market needs and behaviours.
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Unlocking growth from your current and/or new business offer (product, service and solutions) is achieved by responding to market needs and behaviours.
An ecosystem of diagnostics that enable precise refinement, recalibration of the product or service in market
The launch of a new or altered product comes with both the opportunity for great success and equal chance of abysmal failure. Many firms spend inordinate sums of money on research and development for products, after such significant investment it is unsurprising that products are often launched or changed irrespective of sales projections.
In the last half-century, decision science has burgeoned into a rich field of interdisciplinary research. Consumers are, more than ever, spoilt for choice – and information. For a marketer, the abundance of choice and freely available information puts a greater premium on knowledge of consumer trade-offs. Successful products and services must be optimised for market appeal and profitability.
Can the Net Promoter Score (NPS) which is based on advocacy predict a company’s success or do we need a more complex measure? The management folly of adopting the Net Promoter Score as the ‘one measure’ and why value-for-money provides greater insight.
At Insights University 2016, we conducted a short survey to explore opinions held by marketing leaders on eminent industry trends. See what our respondents consider to be the most important sources of consumer insight now (February 2016), and in the foreseeable future.
At Insights University 2016, we conducted a short survey to explore opinions held by marketing leaders on eminent industry trends. See what impact our respondents believe marketing science has on advertising content and message now (February 2016), and in the foreseeable future.
For repositioning brand on a non-price attribute, patience is a virtue
Manage your price reputation
This week the Normality Index provides a story of steady improvement in the drivers of our normality. Week 9 saw the Normality Index at 59% up from 52% last week. Our most important driver of normality, confidence in the economy, remains low but is up by 13% from last week. And Australians are increasingly feeling comfortable socialising and moving about in public which are both up by 20% this week to 64% and 60%, both important drivers of our sense of normality.