Showing 51-53 of 53 results:

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  Creative Efficacy

  Independent Vaccination Ads motivate higher levels of Vaccine action than Federal Government’s attempts

  Forethought’s latest ad tests have revealed a far greater impact on respondent likelihood to book a vaccination from the recently released ‘Back to the Good Things’ and ‘Performance of a Lifetime’ ads, as opposed to the Federal Government’s ‘Arm Yourself’ and ‘ICU – Breathless’ campaigns.

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  Analytics, Customer Experience, Creative Efficacy

  Forethought Mind and Mood Pulse – June/July 2021

  Forethought has been observing the increasing stability of Australian’s sense of Normality since March 2020 and hypothesising that we had achieved ‘The New Normal’, when the NSW infection rates started to climb rapidly.

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  Analytics, Customer Experience, Creative Efficacy

  Forethought Mind and Mood Pulse – April 2021

  Forethought launched the Normality Index (NI) immediately as we went into lockdown in March 2020. We now have 21 waves of data (weekly for the first 12 weeks and now monthly since July 2020). Here are the key findings from our April pulse.