Marketing Advisory, Strategy and Analytics
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Forethought has been observing Australia's sense of Normality since March 2020 – in July 21 we have observed the sharpest monthly decline since the beginning of the pandemic (down 10 percentage points), primarily driven by the extended lockdown in Sydney.
With NSW eclipsing 1000 daily new COVID cases and Victoria late last week given grim news of a once again extended roadmap out of lockdown, in August we saw now almost 1 in 2 Australians believing their life to be worse than this time last year.
Forethought's September Mind and Mood Pulse has revealed a developing ‘Vaccinated Economy’ bonus - with 1 in 3 Australian consumers claiming they would spend more money at a business that mandates vaccinations for its staff
Following our two most populated states hitting their 80% double vaccinated targets, many Victorians and New South Welsh-folk now plan to take advantage of their newly permitted freedom of movement - however this is not the case for the rest of Australia
Intentions to travel continued to rise in November, but consumers still predict COVID (or now even omicron) related barriers may interrupt their plans – will this limit potential bookings of flights, accommodation and other tourism sector spending despite increasing interest?
The Forethought January 2022 Mind and Mood pulse report has found declines in attendance at restaurants, cafes, pubs and other Hospitality venues, while COVID-related Travel concerns rise.
The Forethought February 2022 Mind and Mood pulse report has found that Australia’s most isolated state is feeling the delayed effects of the pandemic
The Forethought Mind and Mood Pulse for March 2022, our final monthly edition of this report before a hiatus, shows similar results across our states - relative to the variation we have seen throughout the pandemic.
