Marketing Advisory, Strategy and Analytics
Showing 21-26 of 26 results:
Latest research from our Normality Index finds that Victorians’ sense of ‘normality’ has leapt overnight with the easing of COVID19 restrictions.
Early evidence of an upward swing towards normality The USA Normality Index is now the highest it has been since we commenced the study seven weeks ago and it appears that it bottomed out on 13 and 20 Apr. Finally, there is early evidence that there is an upward swing towards normality.
Americans aged 50+ are being left behind in the march towards normal This month, the USA Normality Index has declined to 61%. Drilling down into this decline, our data shows that it is the Americans in the 50+ age group who are struggling with their return to normality.
Amongst the great preoccupation with how challenging things presently are, Forethought has launched a predictive indicator of when we might expect to see the green shoots of normality emerge. We are calling it the Normality Index. Forethought understands that our partners will want to re-establish normal patterns of business at the optimum time. By keeping an ongoing, quick to measure pulse on consumer sentiment, the Normality Index can inform brands when the American population will be most receptive to “normal” communications, informing strategy in the midst, and post-Coronavirus (COVID-19)...
Forethought launched the Normality Index (NI) immediately as we went into lockdown in March 2020. We now have 21 waves of data (weekly for the first 12 weeks and now monthly since July 2020). Here are the key findings from our April pulse.
Forethought has been tracking the mind and mood of Australians as we navigate the challenges of the Covid-19 crisis. Our aim has been to support our clients to rethink and reframe their offer to meet the changing needs of consumers as we all deal with the stressors and opportunities that this most unusual moment in time has created. This is the Normality Index, which has now been fielded since 27 March 2020 compiling responses from over 14,000 Australians on what is important to them now, how they are feeling and how this impacts on behaviour.