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We're committed to sharing our insights and thoughts on marketing science. Here you can read our experts cover topics including brand and communications strategy, customer experience design, and marketing and decision-science methods.
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Forethought secures Annalect’s Darren Stein as Global CEO
Analytics, Customer Experience, Creative Efficacy
Forethought Mind and Mood Pulse – June/July 2021
Customer Experience
Classifying CX Initiatives – Part Three Retention
Ken Roberts
Ken Roberts is Executive Chairman and founder of Forethought.
Customer Experience
Classifying CX Initiatives – Part Two Competitive Parity
Ken Roberts
Ken Roberts is Executive Chairman and founder of Forethought.
Brand Strategy
Brand Safety – Building and Managing Consumers’ Trust in Your Brand
Customer Experience
Classifying CX Initiatives – Part One
Ken Roberts
Ken Roberts is Executive Chairman and founder of Forethought.
Brand Strategy