Superannuation funds are currently experiencing an unprecedented level of member engagement as the Covid19 crisis has focused Australian’s attention on their financial wellbeing. However, the news isn’t all good.
A Forethought survey of Australians (29th March – 16th June, 2020) has shown that across the board, member loyalty and trust has been damaged by how a handful of funds have navigated the crisis. As a result, Super funds now need to tackle the challenge of rebuilding trust through targeted and tactful brand communications.
Mel Yow, Account Director Superannuation and Julia Bentley, Associate Account Director Superannuation, share insights from the research.
This is the first of a four-part webcast series to share insights and learnings to assist Super funds navigate this challenge.