EXECUTIVE SUMMARY What are Americans’ current perceptions of normality? After the largest improvement in normality last week, this week the normality index declined to 62%. Who is winning the race towards normality? This week, the return to normality did not continue to consistently improve across...
EXECUTIVE SUMMARY What are Americans’ current perceptions of normality? After weeks of marginal steps, Americans appear to be breaking into a stride towards normality. This week, the Normality Index improved 14% from last week (56% 18 May to 64% 25 May), the largest single week...
EXECUTIVE SUMMARY What are Americans’ current perceptions of normality? This week, American life has improved to reach the closest point to normality since 23 March. After the unemployment shock and resultant decline last week, we are reminded of the jolting effect of negative economic news...
EXECUTIVE SUMMARY For things to change…. 1. First must come the economic seeds of recovery. Only then will Americans’ journey to normality begin in earnest. 2. Americans’ expected road to recovery keeps getting more distant - normality in 2020 now appears just a forlorn hope. 3. Is the greatest...
Early evidence of an upward swing towards normality The USA Normality Index is now the highest it has been since we commenced the study seven weeks ago and it appears that it bottomed out on 13 and 20 Apr. Finally, there is early evidence that there...
THIS WEEK BATON CHANGE: CONCERNS ABOUT HEALTH MOVE TO ECONOMY There has been two important changes for Americans this week with: A shift in focus from my concerns about my immediate personal and social needs, to being more concerned about the economy; and My understanding of long it...
AUSTRALIAN NORMALITY INDEX Week 3 75% of Australian’s cant see life returning to normal for at least 6 months, and within that group there has been a 36% increase in the number of people who don’t believe life will ever return to a pre-coronavirus normality. For...
America: Home of the (too) Brave? Americans’ sense of normality reached its lowest point this week at 46%. That is 13% lower than four weeks ago, 54% lower compared to this time last year. It seems that it is not the consequences of the virus that are...
AUS NORMALITY INDEX Week 2 Fielded 2 – 5 April 2020 AUSTRALIAN NORMALITY INDEX Week 2. REALISM: Australians have responded to the CV-19 crisis with gritty realism based on how they are rating how normal life is right now, scoring life at 35% compared to same time last year....