Covid-19 Tag

Latest research from our Normality Index finds that Victorians’ sense of ‘normality’ has leapt overnight with the easing of COVID19 restrictions. The survey conducted on Tuesday Night (26/10) found that Victorians went from feeling 47% ‘normal’ to 55% of how they felt before the pandemic. This...

Some advertising executives have recently become interested in the academic literature.  These advertising scholars have been citing studies that have found that advertising during a recession is potentially good for business.  The basis for their argument is that as your competitors withdraw their advertising and...