brand Tag

You don’t have to smile to be happy. Forethought has found that facial coding understates the presence of emotion. Social emotions such as pride (which is the strongest emotional predictor of buyer behaviour) and shame have NOT been linked to distinct facial expressions and therefore...

We are proud to announce at this year’s Advertising Research Foundation Awards (ARF), held in New York City on Friday 9 October 2020 (AEST) Australian marketing advisory, strategy and analytics firm, Forethought, took home a Gold David Ogilvy Award together with their rightfully ambitious client Bendigo Bank for the...