Changing of the guard. Strategy redesign. Members & employees prioritised.
Under the old CEO this major professional membership association had lost its way, and its highly educated members were demanding change, and they were defecting.
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Under the old CEO this major professional membership association had lost its way, and its highly educated members were demanding change, and they were defecting.
Align and inspire your people to own the customer.
At Insights University 2016, we conducted a short survey to explore opinions held by marketing leaders on eminent industry trends. See how respondents expect the managerial importance of NPS to change from now (February 2016), to the foreseeable future.
At Insights University 2016, we conducted a short survey to explore opinions held by marketing leaders on eminent industry trends. See what impact our respondents believe marketing science has on advertising content and message now (February 2016), and in the foreseeable future.
If you have advertising scheduled to air in the coming few weeks, particularly if there is a chance that you will follow a political ad, then think very seriously about postponing the communication until post the election.
With some justification, not everyone is a fan of survey data. Periodically, a client or prospective client recites one of two quotes. The first quote is from the founder of Apple, Steve Jobs, who said “People don’t know what they want until you show it to them.
Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.
Discover the impact of sensationalized attention, objectively measured negative brand attribution, and regulatory response on social license at our website.
Discover the evolving societal expectations of organizations and how they conduct themselves. How can breaching trust lead to loss of goodwill and brand damage?