Showing 21-30 of 53 results:

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  Customer Experience, Creative Efficacy

  You are not your Customer

  A difficult truth for business leaders is… once you work for a brand, you can no longer see that brand in the same way your customer does. Rarely, is your opinion of your brand representative of your customers’ opinion. It is one of the business world’s Faustian bargains – sign an employment contract, lose sight of what it is to be a customer.

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  Analytics, Customer Experience, Brand Strategy, Creative Efficacy

  #Foretoons

  Snippets from Forethought on contemporary topics in marketing research. #Foretoons is a collaboration between Forethought and Either Either (creative agency) providing a satirical commentary on marketing research themes. Click on a Foretoon to comment or share.

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  Brand Strategy, Creative Efficacy

  Lesson 3: Trust

  In a crisis, the market sees straight through “virtue wrapping”

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  Customer Experience, Creative Efficacy

  Lesson 6: What, Not Where

  Optimise what you say and then worry about where you say it

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  Brand Strategy, Creative Efficacy

  Lesson 8: Brand Safety

  Consider the context in which communication is consumed

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  Analytics, Offer Optimisation, Brand Strategy, Creative Efficacy

  Aus Normality Index – Week 9

  This week the Normality Index provides a story of steady improvement in the drivers of our normality. Week 9 saw the Normality Index at 59% up from 52% last week. Our most important driver of normality, confidence in the economy, remains low but is up by 13% from last week. And Australians are increasingly feeling comfortable socialising and moving about in public which are both up by 20% this week to 64% and 60%, both important drivers of our sense of normality.

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  Analytics, Brand Strategy, Creative Efficacy

  2020 Election: Time for Advertising Strategy Rethink

  As political advertising ramps up in the lead to the November election, it is time for brands that are committed to effective advertising, to rethink their media strategy.

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  Brand Strategy, Creative Efficacy

  The Funnel Alibi*

  Central to the conversion funnel thesis is that marketing communication moves the consumer from their initially disengaged state through to deliberation and conversion.

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  Analytics, Customer Experience, Brand Strategy, Creative Efficacy

  The U.S. Normality Index – 6 Months On

  The U.S. Normality Index Normality has reached it’s highest point since tracking commenced, now at 72%. However, the imminent election is evidently having the greatest influence over Americans’ perceptions of normality, with Confidence in the U.S. Government emerging as the top driver of normality.

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  Customer Experience, Creative Efficacy

  Survey Finds Large Improvement in Victorians’ Sense of Normality

  Latest research from our Normality Index finds that Victorians’ sense of ‘normality’ has leapt overnight with the easing of COVID19 restrictions.