Marketing Advisory, Strategy and Analytics
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Lots of marketers mistakenly believe that price is entirely a function of the monetary exchange. For example, one petroleum company client has an entire floor of pricing analysts dedicated to setting price with real time pricing data for every gas station in the country.
Unlocking growth from your current and/or new business offer (product, service and solutions) comes from a deep understanding of market needs and behaviours. The process Officeworks went through in developing a new offer is applicable to all businesses in the current business context given the parameters within which consumers make decisions has altered. Lauretta will provide a framework in which to identify the optimal insight required at each stage of the product lifecycle from inception to launch.
You know the drill: check out the market, identify the gaps, come up with a strategy to disrupt or create new services or products and then, with the aid of many others in the business, push your baby out into the world.
Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.
Discover the impact of sensationalized attention, objectively measured negative brand attribution, and regulatory response on social license at our website.
Discover the evolving societal expectations of organizations and how they conduct themselves. How can breaching trust lead to loss of goodwill and brand damage?
Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.
Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile markets.
