Forethought Engagement Team, supported AustralianSuper with an Engagement Program which kick-started with the Leadership in a 1 day workshop, where the brand’s North Star was defined.
This program then moved into connecting the customer-facing teams with the research and the North Star. It was vital that AustralianSuper’s customer-facing teams embraced the North Star as a means to focus and shape their daily work. In this instance, it was decided that each team would have a workshop tailored to their specific deliverables.
This resulted in an approach to communicating with members and the broader market that achieved absolute consistency. This was the result of all stakeholders, including creative partners arriving at a shared understanding of the member research and being tightly anchored to the North Star. This ultimately yielded rapid improvements in key performance metrics.