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EXECUTIVE SUMMARY For things to change…. 1.     First must come the economic seeds of recovery.  Only then will Americans’ journey to normality begin in earnest. 2.     Americans’ expected road to recovery keeps getting more distant - normality in 2020 now appears just a forlorn hope. 3.     Is the greatest...

After 7 weeks of patient compliance with significant limitations to our daily movements, we have seen the first states start to ease restrictions and it's given us a real boost towards normality.  These first states might offer us some clues as to how we might rebound. THIS WEEKS OBSERVATIONS Over the past 7 weeks, your consumers have been forced to live differently.  Their values...

Australians are inching back to feeling normal, but across age segments COVID-19 is being experienced differently… and those results might surprise you.  Our older Aussies are taking it in their stride, and our younger adults are feeling anxious and distrusting. Marketers cannot take a one size fits all approach. Marketers need to carefully observe the different segments behaviours and respond in relevant ways.