WE’RE FEELING HALF NORMAL, BUT… YOUNG AUSSIES ARE ANXIOUS, AND STARTING TO LOOK DISLOYAL TO BRANDS AND SERVICES For the majority of Aussies, we are feeling ‘half normal’, with the Australian Normality Index creeping over that halfway marker to 52% for the first time since the...
EXECUTIVE SUMMARY What are Americans’ current perceptions of normality? This week, American life has improved to reach the closest point to normality since 23 March. After the unemployment shock and resultant decline last week, we are reminded of the jolting effect of negative economic news...
The Australian Normality Index (Week 7) has revealed two important changes in Australians’ sense of wellbeing and an interesting lesson for organisations who are seeking to maintain relevance and achieve the idealised state of partnering with customers. FROM LIVES TO LIVELIHOODS: ‘Feeling confident in the...
EXECUTIVE SUMMARY For things to change…. 1. First must come the economic seeds of recovery. Only then will Americans’ journey to normality begin in earnest. 2. Americans’ expected road to recovery keeps getting more distant - normality in 2020 now appears just a forlorn hope. 3. Is the greatest...
After 7 weeks of patient compliance with significant limitations to our daily movements, we have seen the first states start to ease restrictions and it's given us a real boost towards normality. These first states might offer us some clues as to how we might rebound. THIS WEEKS OBSERVATIONS Over the past 7 weeks, your consumers have been forced to live differently. Their values...
Early evidence of an upward swing towards normality The USA Normality Index is now the highest it has been since we commenced the study seven weeks ago and it appears that it bottomed out on 13 and 20 Apr. Finally, there is early evidence that there...
75% of Australians believe it will take 6 months or longer to return to normal. They are re-evaluating their priorities and what will play a role in the lives post crisis. Some brands' response has been pitch-perfect. Others have been tone deaf and we are seeing...
THIS WEEK BATON CHANGE: CONCERNS ABOUT HEALTH MOVE TO ECONOMY There has been two important changes for Americans this week with: A shift in focus from my concerns about my immediate personal and social needs, to being more concerned about the economy; and My understanding of long it...