Foretoons

You don’t have to smile to be happy. Forethought has found that facial coding understates the presence of emotion. Social emotions such as pride (which is the strongest emotional predictor of buyer behaviour) and shame have NOT been linked to distinct facial expressions and therefore...

Latest research from our Normality Index finds that Victorians’ sense of ‘normality’ has leapt overnight with the easing of COVID19 restrictions. The survey conducted on Tuesday Night (26/10) found that Victorians went from feeling 47% ‘normal’ to 55% of how they felt before the pandemic. This...