Author: Forethought

29 Apr AUS NORMALITY INDEX – Week 5

Australians are inching back to feeling normal, but across age segments COVID-19 is being experienced differently… and those results might surprise you.  Our older Aussies are taking it in their stride, and our younger adults are feeling anxious and distrusting. Marketers cannot take a one size fits all approach. Marketers need to carefully observe the different segments behaviours and respond in relevant ways.

23 Apr AUS NORMALITY INDEX – Week 4

75% of Australians believe it will take 6 months or longer to return to normal. They are re-evaluating their priorities and what will play a role in the lives post crisis.  Some brands' response has been pitch-perfect.  Others have been tone deaf and we are seeing...