Forethought believes marketing science should empower decision-making. We not only work with our clients to define their growth challenges, design research and analyse data, but we take it one step further – we move through to activation and help management to implement tangible change.

We achieve this by applying our state-of-the-art quantitative and qualitative research methodologies to first understand, and then predict, consumer behaviour. Utilising our advanced analytics, we can clearly translate research findings into actionable insights and prioritise areas for our clients’ management action.

Our methodologies have been proven to affect change in market share, providing our clients with confidence to act boldly and without hesitation. Whether it’s defining the starting point of an organisation’s growth journey, or continuous tracking to confirm or refine strategy, we partner with clients to ensure they have a clear view on their business plan from beginning to end.

Our Story

A history of innovation

When Forethought was established, we believed there was a better way to conduct market research. We commenced developing, pressure testing and launching a suite of now world-leading methodologies, providing our clients with scientific tools to accurately understand and predict consumer behaviour. Today, our initial motivation to improve is still present in all work we do.

Our People

Individually skilled, collectively unstoppable

The high calibre of our work is a reflection of the talented people at Forethought. Motivated and persistent, our team loves a challenge, banding together in specialist project teams to address and action any client requirements. Continually striving to innovate and excel, our people will only deliver the best.

Interested in how we can help with your specific growth challenge?

Take a look at What We Do.

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Banking and Finance

Consumer Goods



Health and Healthcare



Professional Services






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