2020 Election: Time for Advertising Strategy Rethink

2020 Election: Time for Advertising Strategy Rethink

As political advertising ramps up in the lead to the November election, it is time for brands that are committed to effective advertising, to rethink their media strategy.

Brand-safety does not just relate to the kind of extreme material involved in the YouTube brand-safety scandal of 2017. Forethought has shown that any preceding content that elicits a negative emotion, can markedly affect the performance of subsequent brand advertising.