It only feels like you are running on the spot

It only feels like you are running on the spot

#Foretoons is a collaboration between Forethought and Either Either (creative agency) providing a satirical commentary on marketing research themes.

A never ending stream of new initiatives recommended by a never ending stream of “experts.” When it comes to assessing initiatives and rationing centricity, whatever happened to terms like rigour, objectivity, return on investment or business outcomes?