14 Nov Social Echo Influencing Consumption Behaviour via Earned Media Part 2
In part 2 of this paper, Social Echo: Influencing Consumption Behaviour via Earned Media [Part 2], I explore the linkage between the content which is scientifically shown to drive consumption behaviour and the creative idea or content chosen for seeding conversations which is too often non-existent.
Social Echo Influencing Consumption Behaviour via Earned Media Part 2