Social Echo Influencing Consumption Behaviour via Earned Media Part 2

Social Echo Influencing Consumption Behaviour via Earned Media Part 2

In part 2 of this paper, Social Echo: Influencing Consumption Behaviour via Earned Media [Part 2], I explore the linkage between the content which is scientifically shown to drive consumption behaviour and the creative idea or content chosen for seeding conversations which is too often non-existent.

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