Choice Modelling Optimising Partners and Products

Choice Modelling Optimising Partners and Products

In the last half-century, decision science has burgeoned into a rich field of interdisciplinary research. Consumers are, more than ever, spoilt for choice – and information.

For a marketer, the abundance of choice and freely available information puts a greater premium on knowledge of consumer trade-offs. Successful products and services must be optimised for market appeal and profitability.

In this article, the Forethought method Prophecy Choices answers some big questions.

PDF linkChoice Modelling Optimising Partners and Products