case studies
Valued Customer in retail banking
In 2001, Forethought Research and ANZ Banking Group embarked on five years of research that fundamentally changed the Australian retail banking market. This case study illustrates the integral role marketing research plays in delivering significant results to the client. It demonstrates the capacity of the research to predict financial outcomes for the client and the strength of the research partnership between Forethought and ANZ, but most importantly it highlights the success of research in delivering actionable results to the client.
This research was acknowledged by the Australian Marketing and Social Research Society (AMSRS) at the 2007 Research Effectiveness Awards, winning the Award for Commerical Effectiveness.
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