overview
Forethought is an award winning strategic marketing consultancy that utilises research to develop and monitor commercially effective strategies relating to acquisition, retention, brand and communications.
Forethought employs industry leading research methodologies, including Prophecy® Generation III Customer Value Analysis, to provide high levels of clarity into the hierarchical drivers of business outcomes and market share. Quantitative and qualitative research conducted at Forethought is supported by expertise teams of marketing scientists and behavioural scientists.
Forethought specialises in:
- Brand management and brand tracking linked to growth in market share;
- Identifying levers for driving acquisition;
- Customer retention, in particular identifying the drivers of defection;
- Operational performance and drivers of satisfaction;
- Advocacy and drivers of positive word of mouth;
- Identifying cognitive, emotional and unconscious behaviours; and
- Predicting changes in market share estimates through Prophecy®
Forethought only undertakes research in services markets and has profound expertise in the Wealth, Banking, Finance, Information Technology, Telecommunications, Professional Services, Healthcare, Aviation, Retail and Logistics sectors.
