overview
Forethought is a multi-award winning strategic marketing consultancy that specialises in brand, acquisition and retention research. Forethought partners with organisations to develop and monitor commercially effective market strategies.
Forethought employs industry leading research methodologies, including Prophecy® and Thoughts & Feelings® incorporating MetaFore™, to provide high levels of clarity into the hierarchical drivers of business outcomes and market share. Through highly customised research, Forethought provides rigour and excellence in interpretation to maximise clients’ market share.
Quantitative and qualitative research conducted at Forethought is supported by expert teams of marketing scientists and behavioural scientists.
Forethought specialises in:
- Predicting changes in market share through Prophecy®;
- Brand tracking and brand management linked to growth in market share;
- Measuring emotional responses to advertising through MetaFore™;
- Customer retention, in particular identifying the drivers of defection; and
- Brand, acquisition and retention research.
In 2010, Forethought was named Runner-Up in the internationally renowned Informs Society of Marketing Science MSI Practice Prize and is the 2007 Winner of the AMSRS Research Effectiveness Award for Commercial Effectiveness.
