The Forethought Predictive Acquisition model explains current and future share gaining and share losing positions. It enables clients to target competitor weaknesses in order to accelerate their share gaining strategies and instigate measures to protect existing market share. Predictive Acquisition explores the various drivers of value and their relative importance to the consumer, by weighting each driver according to their relative impact on overall value.

Predictive Acquisition drills down to identify and measure the more specific drivers, which make up the overall value score, ultimately providing far more actionable results for clients to build upon.