Forethought’s Estimation of Demand research provides clients with a better understanding of critical market factors prior to launching a new product or service. Using a combination of measurements Estimation of Demand can gauge:

• The size of the potential target market;
• The likely uptake of the product or service within the market;
• Possible barriers to adopting the product or service;
• The likely time-frames for adoption within the market; and
• The optimal combination of product or service attributes.

Estimation of Demand research is a crucial part of the planning process for organisations. It enables organisations to monetise the market and choose the most feasible market for their product or service in order to maximise the return on investment. It assists organisations to develop a product or service with just the right mix of attributes to meet the needs of the market and allows organisations to address barriers to adoption in the developmental stage

In addition, identifying the likely timeframes for adoption, including the various stages of adoption by particular market segments, plays a crucial role in the development of marketing strategies and overall financial planning.