qualitative methodologies

Group discussions are an effective medium for many types of exploratory research and can be particularly valuable where group decision-making processes are being investigated or when a topic is largely low involvement. Due to the nature of group dynamics, group discussions generally produce more valuable thoughts and ideas than interviewing participants separately. In a well-conducted focus group the sum is greater than the parts, in that participants stimulate each other into thoughts and reactions that might not occur in a one-on-one situation and Forethought takes steps to ensure that the right group dynamic is constructed to maximise the quality of output.

Forethought boasts a team of expert moderators who have successfully facilitated countless focus groups, utilising the very latest techniques.