prophecy® 2.0

Prophecy® reveals the relative importance of drivers of acquisition, and explains and predicts changes in market share.

Recognising a 'gap' in Customer Value Analysis, Forethought has developed Prophecy^®, an algorithm that predicts changes in market share estimates as a result of changes in the performance scores of value drivers. Prophecy^® is a unique and innovative methodology, capable of taking quantitative research data and quantifying expected changes in market share estimates, when specific drivers of value are modified.

This unique methodology was developed by the Marketing Science team at Forethought in conjunction with leading academics and practitioners. As the first of its kind in Australia, Forethought has moved quickly to patent the Prophecy^® methodology, and in doing so has become the first marketing research firm in Australia to patent a research methodology.

For further information contact ken.roberts@forethought.com.au