Information is Power
We have been described as our clients’ secret weapon. We are a strategic marketing, brand and communications research firm who scour the marketplace seeking the critical insights - the rare gems - that inform and energise our clients’ strategy.
Our clients are organisations and brands that share our will to win, where winning equals growth in marketshare or profitability, and where information (delivered without bias) is power.
What Our Clients Said
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"Prophecy Thoughts® is one of the slickest offerings of any research agency we have seen to date..."
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Darren Stein,
Insight Manager Consumer Marketing,
SingTel Optus [2010]
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"Prophecy Thoughts® is one of the slickest offerings of any research agency we have seen to date, from both a presentation of data and value-add point of view. The information is presented in a visually appealing format that is straight forward and very easy to understand. It almost looks too simplistic and therein lies its true value in that it allows management across all levels of the business, ranging from our Managing Director to our Product Managers, to access the information."
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"Prophecy Thoughts® has enabled us to distil down to the key issues and make a radical, positive change to our business..."
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David May,
General Manager Marketing & PR,
Jetstar [2011]
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"In our short four-year history, we have used a number of techniques, methodologies and consultancies to help us try to make headway in what I maintain is the world’s most challenging and complex category. What stands out for me, is that for all that work and intellectual rigour, Prophecy Thoughts® has enabled us to distil down to the key issues and make a radical, positive change to our business in less than six months. It really is quite outstanding."
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"Prophecy Thoughts® has allowed us to focus on the key drivers of fan and prospective fan behaviour in each market..."
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Colin McLeod,
Head of Research & Innovation,
AFL [2009]
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"There are very different challenges in each of the markets in which the AFL competes, and as a sport that plays in every State and Territory within Australia, understanding these differences is critical to determining the management of our marketing and communications resources. The use of Prophecy Thoughts® has allowed us to focus on the key drivers of fan and prospective fan behaviour in each market, driving up our marketing efficiency and effectiveness, as well as our brand reputation."
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