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It seems like there's always something going on at Forethought...

Here you will find news about our published papers and media releases...

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Are you Feeling it? Forethought marks first years success of Prophecy Feelings®
Melbourne,
07 December 2011,
Forethought Research.
     
    The banker the others love to hate.
Andrew Cornell,
09 September 2011,
The Australian Financial Review.

Bank of Melbourne back in business.
Andrew Cornell,
25 July 2011,
The Australian Financial Review.

Barbara the covert bank basher ousted.
Neil Shoebridge,
11 April 2011,
The Australian Financial Review.

Finding a way to the buyer’s brain.
Neil Shoebridge,
01 November 2010,
The Australian Financial Review.

Other passions: Ken Roberts.
Hannah Tattersalls,
27 May 2010,
The Australian Financial Review Magazine.

Marketing push fails to NAB customers.
Matthew Drummond,
8 March 2010,
The Australian Financial Review.
     
  AMSRS National Conference 2011.
FEELINGS: Nothing More than Feelings.
Lessons for Emotion Based Communication.

Ken Roberts, Managing Partner, Forethought Research
Darren Stein, Market Insight & Business Intelligence, News Limited
Elaine Wong, Head of Advanced Behavioural Analytics, Forethought Research 

09 September 2011 

Download Full Article
 

At last! Brand Measurement Equals Brand Performance.
Ken Roberts and Elaine Wong,
July/August 2009,
AdMap,
Issue 507, pp. 41-43.

Brand-building based on drivers of market share.
Ken Roberts,
June 2007,
AdMap,
Issue 484, pp. 16-19.

 

Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways.
Peter J. Danaher, John H. Roberts, Ken Roberts, and Alan Simpson,
February 2011,
Journal of Marketing Science

 

 

Small banks need to lift.
Anthony Sibillin,
25 February 2010,
BRW.

 

 

 

Optus and Jetstar use brain science to test latest ads.
Darren Davidson,
22 October 2010,
AdNews.

Sorting the brand facts from the fairy tales.
Ken Roberts,
4 June 2010,
AdNews.

Is it more effective to hit low-attention viewers?
Ken Roberts,
12 March 2010,
AdNews.
   

Does love make the world go round.
Kerry Sunderland, managing editor,
October 2010,
Research News

Statistics: When in doubt.
Gerrie Roberts, senior analyst, Forethought,
June 2010,
Research News.

Statistics: New insight comes at a cost.
Gerrie Roberts, senior analyst, Forethought,
May 2010,
Research News.

Data can be ‘scurrilous' - Part II: Time to discipline validate it!
Gerrie Roberts, senior analyst, Forethought,
April 2010,
Research News.

Statistics: Data can be ‘scurrilous’!
Gerrie Roberts, senior analyst, Forethought,
March 2010,
Research News.

Statistics: Top and tail of analysis.
Gerrie Roberts, senior analyst, Forethought,
February 2010,
Research News.

Statistics e-book launched.
February 2010,
Research News.