Did you catch the news?

Late last year, Forethought was announced as one of four finalists for the globally prestigious INFORMS Society for Marketing Science (ISMS) and the Marketing Science Institute’s (MSI) Practice Prize; short listed for its Prophecy® research for Jetstar. Representing Australia on the global stage, Forethought presented its submission to the judges at MIT in Boston, USA earlier this year.

The award was announced at Massachusetts Institute of Technology (MIT) in January 2010. The finalists’ submissions were diverse and impressive, with the judges acknowledging that it was the best group of entries ever received and it’s a thrill to report that Forethought was awarded second place amongst the finalists.

The judges did not give much away, but one judge commented that the Forethought submission was “a compelling narrative that successfully commingles strategy storyline with … a novel marketing science advance and what is clearly a powerful application.”

Ken Roberts, Managing Partner, Forethought shared that “I am pleased that our research has been recognised by pre-eminent thinkers and leaders in the marketing science industry and delighted that the energy and commitment of the Forethought team has been acknowledged in this way.”